NEW YORK – As New York City Mayor Eric Adams received his own COVID-19 bivalent booster shot today, he and New York City Department of Health and Mental Hygiene (DOHMH) Commissioner Dr. Ashwin Vasan announced the launch of a citywide campaign to promote COVID-19 boosters this fall. In the next week, print, television, radio, and digital ads will go live across New York City promoting booster shots.
With the recent rollout of bivalent booster shots by the U.S. Food and Drug Administration, the new campaign will encourage all eligible New Yorkers to get their booster shot for an added layer of protection for themselves and those around them. In addition to promotion of COVID-19 booster shots, the campaign being launched in the next week will promote other annual vaccinations.
Mayor Adams and DOHMH Commissioner Vasan also, today, announced more flexibility for New York City’s businesses by encouraging private businesses to put in place their own vaccine policies after making the private sector vaccine mandate optional. And as New York City’s students head back to school, the city created more flexibility for parents and encouraged families to ensure their children have their primary and, if eligible, booster shots after making vaccines optional for students who participate in extracurricular activities, including, among other activities, New York City’s Public School Athletic League (PSAL).